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How to make money from your drinks menu

Posted on February 28, 2018

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Here are some tips on how to achieve the perfect drinks menu that will ultimately improve your profit margins.

Layout is important
Did you know that placing your most profitable drinks in the top right-hand corner of the menu makes them more likely to sell? That is because customers tend to look there first.

Have A Separate Drinks Menu
It is best not to overwhelm your customers by having all of your food and drink options in one menu. Have a separate drinks menu that highlights options by category. You can custom design your drinks menu cover to match your entire menu ensemble. For example you can print your logo with the text “Wine & Beer” or “Cocktails” and continue the theme with your food menu.  Alternatively you can use metal badges for your Wine and Food Menus that are easily fitted to menu covers.  Your drinks menu is one of the first things customers see when they visit your website or when they’re seated at your establishment. Not only can it help you create a positive customer experience, it can also help you maximise your profitability. Make your drinks menu work for you.

Consider Redesigning the Look
Your wine and drink sales can be great sources of revenue for your company. This is why the presentation of your drink options are just as important as the drinks themselves. How your wine list looks sets the tone on what to expect. It also reflects on the type of establishment you are. If all drinks and cocktails are your specialty, you may need a sturdier menu cover to hold the many pages of options you carry. Or if you carry a smaller selection a more simple and streamlined drinks menu will work better. Whichever the case, it is important to be aware of the visuals. Customers buy with their eyes!

Keep Your Drinks Menu Current
Consider adjusting your drinks menu to suit Summer and Winter and change flavours accordingly. Offer warm drinks in the winter with chai and spices and more fruity iced drinks in the summer. An easy and affordable way to keep your menu updated is to use smart timber clipboards or for the more upmarket establishments, leather menu binders. You don’t need to spend more money on menu folders each season, just printing new menu sheets keep things fresh and up to date.